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Cold Stone Creamery, a retail outlet specializing in hand-made ice cream creations, wanted to show their appreciation to Chicago-area consumers, so they gave away MousePaper® Calendar mouse pads at the beginning of the year. Cold Stone Creamery was able to feature different menu items and coupons on each new month of the mouse pad, which was a great option giving them tons of versatility. The last page of the calendar included a list of all Chicago-area locations, so the customer could more easily find a store.